Why the Context Marketing mindset matters—and how you can get it.
Content is a huge part of today’s customer experience. But if it’s not delivered in context of how consumers interacted with your brand last week, or yesterday, or in the last second, customers will quickly tune out and turn off. Worse, they’ll turn to your competition.
Customers are tired of brand interactions that don’t take into account their needs, wants, and desires. Providing content that really hits the mark—every time—requires marketers to develop a whole new mindset. One that begins and ends with the customer journey and the technology needed to support it.
Download the eBook “7 Lessons from visionary Context Marketers” and learn how you can:
- Use the data you already have to bring context into your marketing
- Follow the Context Marketing leaders at Danone-Nutricia, L’Oréal Redken, and Mizuno USA
- Turn greater customer insight into context-driven experiences
It’s time to start treating your customers like the kings they are—by delivering relevant, contextual content, in real time, across all channels. Get started today by downloading our eBook.